Daves Killer Bread Capaign – Keegan Twyerould

Daves Killer Bread Campaign

This campaign concept for Dave's Killer Bread has a heavy focus on creative copywriting.

This campaign identifies Dave's Killer Bread's main selling point as its wholesomeness (made with natural ingredients). The copy draws a connection between common wholesome experiences the reader may have encountered and the bread, hopefully leaving a more lasting memorable impression.